Habanero Marketing

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  1. Marketing Evaluation
    This complete Internet Marketing Evaluation and resulting Online Marketing Game Plan will identify valuable internet marketing opportunities for your business and evaluate potential risk of your marketing program causing a Google penalty. We then provide a marketing plan: marketing recommendations and a road-map for implementation of a successful digital marketing campaign specifically designed for your business. In this evaluation, we will provide a risk assessment of potential marketing liabilities or marketing hazards to your business. We will identify any optimization issues that may cause difficulty in branding your business online, identify coding errors, broken links or any miss-optimization limiting traffic. We identify any potential risk of a severe Google penalty that can essentially remove your business from the internet. We will check your marketing for Google compliance for all three major Google penalty regimes: Penguin, Panda and Hummingbird, as well as evaluating your website for any other traffic limiting issues. We then identity Digital Marketing opportunities for your business, including identifying marketing opportunities in your industry, niches within the competitive landscape of your industry, and specific opportunities for marketing program improvements. We then interview you and your staff to design a marketing system that will best leverage the talent and abilities you have in-house. In other words, we tailor a winning marketing program around how you work, leveraging what you already do well. Each evaluation is concluded with a deliverable: a turn-key set of recommendations and a step by step plan for implementation. This Full Review includes: A complete brand assessment of your business An SEO (Search Engine Optimization) audit of your website An analysis of your social media marketing Content marketing and online reputation analysis A general assessment of big picture industry risks and opportunities. An examination of your competitive landscape, main players and potential competitive advantages therein. An examination of your leading competition and marketing strategies that generally work in your market. Development of set of marketing recommendation and step by step marketing game plan for your business Client and staff interviews to determine in-house skill set and/or need for marketing support. This report is delivered as a stand-alone document to be used by any competent digital marketing professional to optimize your marketing program online. The price of this evaluation is heavily discounted with the request that we have an opportunity to bid on the implementation of the work you would like to outsource. Feel free to call or email or email to set up an evaluation, there is a two week turn-around in most cases. Habanero Marketing info@habanero-marketing.com 510-545-2054
  2. SEO Website Design
    This all-inclusive Website Optimization Package includes both back and front-end Search Engine Optimization, front-end usability and Conversion Optimization, as well as content and social media integration. Cutting edge and powerful, this is how to get the most out of your website. This comprehensive Website Optimization package includes: A Branding review of your site, the look and feel, style, form and navigation. Mobile Optimization and Localization Marketing User experience testing, front-end operations and navigation testing and optimization. Front-end design, text, image and video optimization proceedure development Back-end design, metadata and code optimization Search Engine indexing and registration Social and Content Marketing integration Linking strategies and procedures Google Analytics integration KPI Reporting Habanero Marketing info@habaneromarketing.com 510-545-2054
  3. Social Media
    This Social Media Marketing Program is an all-inclusive integrated social media program that is specifically designed for each client to provide Social Media referrals, increased on-line interaction, and a growing Social Media Network. The Social Media Marketing Package includes: Social Channel Branding and Development: Facebook, Twitter, LinkedIn and Google+ Social Media Marketing strategies and procedures development and training Content Distribution Systems development and optimization Content Optimization for Social Media, best practices training. Website and content marketing systems integration Social Media best practices training and consultation Habanero Marketing info@Habanero-Marketing.com 510-545-2054
  4. Content Marketing
    This is a comprehensive Content Marketing Program for your business. It includes integrated text, video and image marketing programs to drive your company message and convert visibility into sales: Youtube, Blogging, Instagram, Twitter, Keyword Optimized Website Content
  5. YouTube Marketing
    A professional YouTube Marketing Program is one of the most effective marketing tools in history. Youtube, owned by Google, is the world's second largest search engine. Almost everyone uses YouTube for search, reach them with an optimized YouTube Marketing Program.
  6. Marketing Analytics
    This Business Analytics and Reporting Package is designed to measure and report what matters most to your business; to identify potential risks, and golden opportunities within the data and cleanly report the findings with custom automated reporting. This comprehensive Analytics and Reporting program includes: Google Analytics - the measurement of website performance, user acquisition and user behavior analysis, ROI and Goal Conversion Optimization, linking opportunity identification, social marketing performance analysis and much more. Social Analytics and Reporting - the measurement of Social Channel Growth, Social engagement, and third party mentions to identify co-marketing and sales opportunities; KPI Reporting. Brand Monitoring - Identifying linking opportunities by monitoring any press, or mention of your company or brand online, links to your website, or discussions on online forums about you. Competition Monitoring and Evaluation - Key competitor tracking, Search Engine Results tracking vs the competition at keyword level, and identifying opportunities through deep competitor analysis of marketing systems and techniques. Key Progress Indicator Reporting - developing and delivering periodic, customized emailed pdf reports identifying the most important, actionable data to your management as often as they need. Habanero Marketing info@Habanero-Marketing.com 510-545-2054
  7. All in 1 - Get it Done!
    This is a compete suite of Internet Marketing Services for your business. Website - Social - Content - Analytics - Reviews - Maps When you are growing, but are not ready to hire a full time Marketing Director... Outsource! We provide your outsourcing solution, as powerful as an in-house marketing team, and available at dramatically less cost. As each client has specific needs, we provide a custom set of services tailored to our clients needs. This is a general outline of the services provided by Habanero Marketing. The Comprehensive Internet Marketing Package includes: Website Optimization: Front end: Branding, user experience testing and optimization, load time optimization, content and keyword optimization, linking strategies, social and content integration. Back end: Code optimization (removing errors, duplicate content, broken links; search engine indexing, metadata optimization. Website registration with Google, Bing, Yahoo; reciprocal social and content integration. YouTube Marketing: Youtube channel and playlist development and optimization Youtube specific keyword optimization Video optimization - optimized video creation; keyword optimized title, description, annotations, and cards; calls to action and conversion linking (turning viewers into customers) YouTube integration with social, content and website marketing systems Image Marketing: Image Optimization Google Images Marketing Pinterest and Instagram channel development and optimization Content distribution systems development; existing post promotion Text Marketing: Email and newsletter list development Email marketing campaign development using MailChimp and Constant Contact Newsletter marketing Email and newsletter analytics and conversion optimization Blog development, optimization and integration Optimized Blog Marketing - Content creation; Integration of blogging with your YouTube, website, social media and other content channels (Pinterest, Instagram, etc). Blog analytics and reporting Social Media Marketing: Social Channel Development: Facebook, Twitter, LinkedIn and Google+ Content distribution systems development and optimization Content optimization for social media, integration of social media with website and content marketing systems, social media marketing procedure training and consultation Social network expansion and development Engagement optimization Social analytics and reporting Analytics: Instillation, configuration and management of Website, Social and Content Analytics Systems. Custom Monthly Reporting Setup Reputation Management: Positive Customer Reviews Generation Customer Reviews Marketing and Promotion Negative Review Mitigation Google Maps and Localization Optimization Mobile Phone Optimization - Google Maps / Siri / Apple Maps: Website mobile compliance testing Localization optimization Google Maps search optimization and integration Apple Maps and Siri search optimization.
  8. Marketing Support
    This is how to outsource your SEO and maintain an Optimized Marketing Program without hiring an additional IT employee. The Gold Level Monthly Service is designed to ensure your Digital Marketing Program is up to speed! This is how to keep your competitive advantage, stay on top of the competition, minimize your risk and quickly identify profitable opportunities in the marketplace. A great alternative to hiring an in-house Digital Marketing Manager, this level of monthly service provides a clear marketing plan, monitoring systems to insure productivity, and a dedicated Marketing Account Manager to manage the program directly. The Gold Level Monthly Service includes: Proactive marketing program management with continued analysis and adjustments for efficiency Monthly SEO audits of your website A monthly Social Media audit Monthly analytics audit and performance reporting Quarterly competitive analysis Quarterly industry trend analysis 3 hours of consultation and training per month There is a minimum of Three Months enrollment for all monthly agreements. After that point, one can cancel at any time. We look forward to a long and prosperous relationship.
  9. Local Marketing
    Mobile Phone Marketing is the most important trend in online marketing today. Not only is the mobile phone now the device of choice for purchasing products online, but it is also very important for ranking well on a desktop Google search for what you offer.